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“It’s not called Quotebook, or Pictures-Of-Your-Kids-Book. It’s called Facebook.”
If you’re reading this, you probably check off most, if not all, of these boxes:
-You want to be successful with your business
-You’re using social media to help you hit your goals
Well, social media can be confusing for a lot of people. For about a year now, I have been coaching clients at all levels of network marketing on their social media strategy, and I think this tip on Bible verses will help the CNM community.
A lot of Christians want one of their brand-pillars to be their faith, so one of the things that people will post will be a Bible verse with a graphic or background. Now, this may be controversial, but I want to challenge you on this because I want you to do well in spreading your faith and also for it to be effective for you to establish your brand for your business.
So there are some things you want to remember when you’re posting on social media. When you are posting on your personal page, your audience is friends and family, and we are using it to either connect with people, or we are trying to restart conversations, or reconnect with people.
Keep in mind that, if you are using social media to just post for your own enjoyment, this challenge is not exactly for you right now. But if you are using it to build your brand and your business, then this tip is for you.
Remember that it is called Facebook.
It is not called “Quotebook,” or “Pictures-of-Your-Kid-Book.” When people go to Facebook, they are trying to look for faces. So when you post a Bible verse, the post usually gets low engagement, even if people start to look at it.
Now, you may be wondering why engagement matters. It matters because it shows who is paying attention to you, and it helps you to start conversations. The quote alone doesn’t start a conversation.
Facebook is like being at a dinner party with your friends and family. You wouldn’t walk up to someone at a dinner party, show them a quote and not say anything to them. That would be weird and awkward. They wouldn’t give you a hug, or the equivalent of a Facebook-heart, they wouldn’t comment, and they would just stare at you or the quote that you put in front of your face. That is the same thing that is happening on Facebook when you put up a quote or Bible verse with no explanation.
So here is my recommendation, and I’ll give you an example of something that I have been talking about in my coaching business. The topic of investing in your personal development has come up with some of my clients recently. There is a verse in Proverbs that says “though it costs you all you have, pursue wisdom.” That verse is near and dear to my heart because it is the verse that popped up the day I hired my business coach three years ago. It felt like God telling me to move forward with this scary step in my business.
But what if I just posted that Bible verse with no explanation? What would you, as the audience of my social media feed, do with that?
Alternatively, I would tell a story about how grateful I am to have met my business coach, how much I was making as a new coach, and how she helped me grow my business from where it was to where I am now, and through all the challenges over the last three years. And I would share how this verse stands out to me because I am grateful for having met my business coach. Along with that would be a picture of me doing something wise, like me with my new glasses or something.
That is a post that is likely to get comments and likes and will give you a chance to reconnect with people.
That is the tip that I have for you today, and I hope that tip is helpful. If you would like to continue the conversation about how to increase your social media engagement, email me at firstname.lastname@example.org.